The website www.cleverland.eu goes online on June 16 2020. Subtitled “Cleverland. Studying and Working in the Euregio”, the platform aims for young adults to get excited about the attractive study and work opportunities in the Euregio Rhine-Meuse-North. The cross-border platform provides information on study options in Mönchengladbach, Krefeld and Venlo in three languages: German, Dutch and English. With portraits of innovative companies and inspiration for leisure activities, Cleverland wants to increase the attractiveness of the border region as a living and working environment.
Increase awareness of the Euregio Rhine-Meuse-North
With the start of the Cleverland campaign and the associated cross-border marketing of the educational region, the project “Euregio campus Limburg / Niederrhein” is implementing an important measure. “We have three main goals: to increase awareness of the Euregio Rhine-Meuse-North as a study location, to connect universities through cross-border courses and to make the Euregio more attractive as a labor market and residence for graduates,” Prof. Hamm, head of the Interreg project “Euregio campus – Limburg / Niederrhein” and head of the NIERS institute of Hochschule Niederrhein explains.
Stop the brain drain
Several studies have shown that the region is struggling with a brain drain. The border area suffers from the departure of highly skilled young workers. Both students and regional companies are insufficient aware of each other’s existence, which partly causes this brain drain. The Cleverland campaign aims to bridge this knowledge gap by familiarizing young, highly educated professionals with the core industries, large companies and the so-called ‘hidden champions’. A company database will soon be published on the website, in which highly qualified graduates can search for companies in the border region, using various filters based on their interests.
Digital information and matchmaking
Starting from autumn, the online information will be accompanied by match-making events for students and entrepreneurs and an intensive educational collaboration between Fontys and Hochschule Niederrhein. These activities are designed to keep more graduates in the region in the long term. “With the cross-border knowledge region, we want to give an example of how we can work better together in Europe, in education and business, and how we can reduce the barrier effect of the border on the education, work and life of our citizens,” Ad Roest says about the general context of the project.
The project, which has started on January 1st 2019, will run until the end of 2021 and will receive a total of 1.8 million euros from the European Union, the German state of North Rhine-Westphalia and the Dutch province of Limburg.